By Matthew Sorna firstname.lastname@example.org
Ask a fan of 90’s alternative what’s in their mind, and they will answer “A Devil’s Haircut!” This song was, in Beck’s own words, “a really simplistic metaphor for the evil of vanity.” What a great premise that would be to name your salon after, and that is exactly what Lynae MacLellan did when she opened the Devil’s Haircut Salon in Chelsea in February of 2016. In just a few short years, Devil’s Haircut has gone from a vision, to the winner of the Small Business Leadership Award for 2019.
To what do they owe this success? Do they cut hair that well? Is it marketing? Do they only employ the most attractive stylists? The answer is something a little broader and a lot more genuine. They pride themselves on a few things that everyone can appreciate.
First, they avoid stacking appointments. We have all been there. We walk in for a 3 o’clock appointment, only to see the person with the 2:30 appointment just getting ready to sit down. Or worse yet, the stylist is jumping between two or three clients at the same time. My dentist used to do that, and it was awful. Your hair receives their undivided attention for your scheduled time frame, every time. This is especially rare in a salon that also promises to work within your budget. I once bought my wife a $150 gift card to another salon. By the time she was done they charged her $225, even though she told them upfront about the gift card. That will never happen at Devil’s Haircut.
The crew at D.H. also works as a team, not as competitors. Not every stylist is a great fit for every client, and they know that. If you are ever unhappy with your cut, even after you get home, simply call them right away and they will do whatever they can to create the look you desire. This isn’t a group of rookie stylists trying to make names for themselves. They have a culture focused on the client, which will always result in a more successful business.
Devil’s Haircut is a relaxed, fun, professional, and judgement free salon. In a very vanity-based industry, they have established themselves as the antithesis. Check out their website at www.devilshaircutsalon.com, and as always, continue to support Chelsea businesses.